Through centuries women have been forced into a very outlined and specific gender role–housewife, caretaker, nurturer, etc. This has been portrayed through media ever since its creation. In Disney movies, women are portrayed as a damsel in distress and in need of a man. Even in modern times after various feminist movements, women are often over sexualized and diminished intellectually in the media.
This video takes commercials that are extremely sexist towards women and reverse the roles of men and women. It demonstrates how ridiculous it is to see men covering themselves in Doritos or sexually eating a chicken sandwich, however this is the reality for most American women. In the media, women are used for their body and not their intellectual capacity and no one sees it as problematic or wrong, but when men play these roles everyone can see that it is not correct.
Why are women subjected to these sort of roles in the media while men are not?