Gender roles in our society are both reflected through and created by the media. This article, titled “Examining Media’s Socialization of Gender Roles,” explores what the gender roles in our society are and observes the portrayal of these through different commercials. For example, the series of Depend commercials has very different depictions of men’s and women’s products. The focus of the men’s commercial was primarily about sports and “bringing home the bacon,” considered traditional “masculine” traits, while the women’s commercial focused on appearances.
Similar to the Douglas reading, this article criticizes the media’s portrayal of “traditional” gender roles and how these representations affect Americans’ ideas of what each gender should or should not be or do. The media displays certain traits or characteristics as being “masculine” or “feminine,” which aids in hegemonizing the idea that certain traits are restricted to certain genders. By doing this, the media influences the decisions young boys and girls make due to the societal pressure of being either “feminine” or “masculine.”
Besides the media, how else are gender roles influenced in our society? What impact do these forces have on the American views of gender?