The cultural object being studied is a commercial by Always called “#LikeAGirl.” This commercial focuses on the now hegemonic association of the phrase “like a girl” with negativity or inferiority. This thought process is similar to the Baynton reading, which points out the negative connotations of disability and how this harms disabled people and encourages unequal treatment.
Similar to the Baynton reading, this commercial questions why being compared to a girl is such a bad insult. Just how it has been commonly accepted in our society that being referred to as “disabled” is an insult to one’s physical or mental ability, it has also become common to use the phrase “like a girl” to refer to poor athletic or physical ability. Not only does this imply that all girls are less skilled in athletics, but it damages the self esteem of girls by creating the notion that being a girl is automatically a disadvantage in life.
What other slang or common phrases shed women in a negative light? How does this affect the way our society views women in other aspects of life?