Most retail advertisements geared towards women include models with an “ideal” body. They all seem to have bodies that are abnormally thin. The definition of a beautiful body has become hegemonic in modern society as one which is perfectly skinny.
In a 1950’s advertisement, a company promotes products enabling women to gain weight, which is contrary of what most women strive for today. It includes a woman who states that “Men wouldn’t look at her when she was skinny.”
Advertisements reflect popular culture and can illustrate what society’s interpretation of beauty is. Today, girls grow up surrounded by the image of an ideal skinny figure; they are raised with the notion that if they are more thin, then they are more beautiful.
What made the hegemonic idea of a beautiful body become its polar opposite? Do you predict the definition of beauty will ever return to it’s original state?