A big step in becoming a woman in American society is the act of shaving your legs. From a women’s standpoint it’s a hegemonic belief because they buy into the concept that they look more attractive when they shave their legs to others around them.
The Venus shaving commercial above advertises the normalcy of woman shaving their legs with a razor. The concept of removing unnecessary hair from unwanted parts of a woman’s body is considered desirable by society. Therefore in order to become a “goddess” women should shave their legs.
These types of beauty commercials and magazines are advertised everywhere, which promote the idea that shaving your legs is a normal act for women to participate in. The main message being sent is if you shave you legs, then you are seen as more attractive. This hegemony belief exists because most women don’t even think about the reasons why they shave their legs, it’s simply something that they do in order to fit into our culture.
What other ways do women fall victim to adapting to societies expectations without even realizing it? Do you think these social standards will ever change for women?